Automate Windows VM Creation and Configuration in vSphere Using Packer, Terraform and Ansible (Part 1 of 3)

In this series of posts I’d like to show how to automate the process of setting up virtual infrastructure consisting of several Windows Server 2016 machines. Most articles I’ve come across cover the use of cloud providers (e.g. AWS) as a virtualization platform, so I decided to make a write up about my experience with VMware vSphere. The whole process can be devided in three stages:

  1. Prepare VM template
  2. Deploy the desired number of VMs using template from the previous step
  3. Configure those VMs with Ansible

All the scripts and configurations I use in this series of articles are available at my GitHub repository.

In this post I will cover the first stage, i.e. VM template creation.

Table of contents

Creating VM template using Packer

As stated on the official Packer page

Packer is an open source tool for creating identical machine images for multiple platforms from a single source configuration.

Choosing the right builder

Packer uses builder plugins to actually build images. There are two builders for VMware available out of the box: vmware-iso and vmware-vmx. The latter uses existing VMs to create images, so it doesn’t fit in my concept of building everything from scratch. vmware-iso however starts from ISO file and creates brand new VM. But to use vmware-iso builder remotely on VMware vSphere hypervisor you need to modify your ESXi host to allow SSH access, because vmware-iso uses SSH instead of API to talk to VMware hypervisor. Looks pretty much like a dirty hack to me, not to mention that I don’t have enough privileges to make such modifications to ESXi hosts in my environment.

Fortunately there is a third-party builder by JetBrains called vsphere-iso which does pretty much the same as vmware-iso but using vCenter API instead of SSH (they also have a vshpere-clone builder as a vmware-vmx alternative).

Setting up Packer

First you need to install Packer on your workstation. I use Ubuntu, but the installation process is fairly similar on all supported OSes. There are no packages of Packer for Ubuntu, but it can be installed as a precompiled binary very easily.

Just download the appropriate package, unzip Packer binary and place it somewhere on your $PATH. I use ~/bin for this purpose. You can read about other installation options on the official guide.

To install vpshere-iso plugin download its binary from the releases page and put it in the same directory where you put packer binary. In my case it is ~/bin.

Build process overview

After you clone my Github repo and tweak the config files in accrordance with your environment all you need to do is run this command:

$ packer build -var-file=vars.json windows-server-2016.json

This tells packer to do the following:

  1. Connect to vSphere and create virtual machine
  2. Mount ISO images specified in json file
  3. Create floppy disk and put files from setup dir on it
  4. Mount floppy disk
  5. Power on VM and wait for it to get an IP address
    • When VM is powered on it boots from the first ISO which is Windows installation disk
    • Windows setup reads autounattend.xml from floppy drive
    • autounattend.xml runs vmtools.cmd batch script during the “specialize” pass
    • autounattend.xml runs setup.ps1 Powershell script after the first autologon
    • autounattend.xml sets local administrator user and password which are later used by packer to connect to Windows via WinRM
  6. Connect to Windows via WinRM
  7. Run provisioning script (in my case it just lists files on C: drive)
  8. Shut down VM and convert it to VM template

Now lets take a look at each config file in more detail.

Preparing necessary files

I don’t present complete file listings here assuming that you just clone my git repo and work with prepared files.
You can do it by issuing this command:

$ git clone

This repo contains configs for Packer, Terraform and Ansible and since this article’s focus is Packer let’s take a look at packer directory structure.

├── setup
│   ├── autounattend.xml
│   ├── setup.ps1
│   └── vmtools.cmd
├── vars.json.example
└── windows-server-2016.json

Each file’s description is listed below.


I try to use variables for everything and put actual values in a separate file. This file is just an example and you should rename it to vars.json and change all the values according to your environment.


This is the main configuration file for packer. The first section just declares all the variables and marks vsphere_password and winadmin_password as sensitive so that their values are not echoed during the build run.
Next section called builders tells vpshere-iso how to connect to vSphere and where to put the VM template.

      "communicator": "winrm",
      "winrm_username": "Administrator",
      "winrm_password": "{{user `winadmin_password`}}",

This section is crucial as it tells packer how to connect to the guest OS. This username and password are set during the Windows setup (see autounattend.xml).

      "iso_paths": [
        "{{user `os_iso_path`}}",
        "{{user `vmtools_iso_path`}}"

Here you point to Windows ISO file and VMware tools ISO which will be presented to guest OS as CDROM drives. Guest OS will mount this ISOs exactly in that order (Windows ISO as “D:”, vmtools as “E:”). This is important because other scripts refer to particular Windows drive letters.

      "floppy_files": [

This section tells packer to create a virtual floppy drive and put those files on it. More on that later.


This is the second most important file called answer file which allows to fully automate Windows installation. Windows setup reads this file either from installation media (ISO) or floppy drive automatically.
You can create this file by yourself or use one from my repository. If you choose to make your own answer file I recommend to read this article by Derek Seaman. Although it is focused on Windows Server 2012 it works for Windows 2016 too, except for this two details:

  • Change image name to Windows Server 2016 SERVERSTANDARD
  • Set first partition size to 500 (Default size with 2016)

In any case let’s take a look at the important sections of this file.
First section of interest is “specialize” pass:

    <settings pass="specialize">
                <RunSynchronousCommand wcm:action="add">

It tells Windows setup to run vmtools.cmd batch script from virtual floppy drive.

Second section of interest is “oobeSystem” pass:

    <settings pass="oobeSystem">
                <SynchronousCommand wcm:action="add">
                    <!-- Enable WinRM service -->
                    <CommandLine>powershell -ExecutionPolicy Bypass -File a:\setup.ps1</CommandLine>

This section tells Windows setup to perform autologon using “Administrator” account which is also set in this section and run the setup.ps1 powershell script.


This script does three things.
First, it changes Windows Firewall profile to private in order for Windows to accept incoming network connections.

$profile = Get-NetConnectionProfile
Set-NetConnectionProfile -Name $profile.Name -NetworkCategory Private

Then it enables WinRM service for packer to be able to connect to Windows.

winrm quickconfig -quiet
winrm set winrm/config/service '@{AllowUnencrypted="true"}'
winrm set winrm/config/service/auth '@{Basic="true"}'

And finally it resets autologon count to zero for obvious security reasons.

Set-ItemProperty -Path 'HKLM:\SOFTWARE\Microsoft\Windows NT\CurrentVersion\Winlogon' -Name AutoLogonCount -Value 0


The sole perpose of this script is to install VMware tools.

e:\setup64 /s /v "/qb REBOOT=R"


Please note the drive letter. It is E: because VMware tools ISO is listed after Windows ISO (which is D:) in json file.

Build process example

Now when you’ve got all files prepared you can actually try and call packer to build a VM template for you.

When you run packer build -var-file=vars.json windows-server-2016.json it will look something like this: packer build run As you can see it takes about 20 minutes to finish Windows setup and installation in my case.


Now you have very basic but working configuration that lets you fully automate Windows Server 2016 build. There are a lot of things you can add and improve here. To name a few, you can automate Windows updates installation, pre-install software using Chocolatey, enable remote desktop and so on. I provided a couple of resources below which can serve as a good source of inspiration.

References and further reading

  1. Official Packer documentation
  2. Packer Builder for VMware vSphere
  3. Using Packer to create Windows images by Jordan Borean
  4. Big collection of Windows templates by Stefan Scherer on Github

© 2019. All rights reserved.

Powered by Hydejack v8.3.0